Marketing Projects

During my time working for Fooddforfun, I was able to help with brand expansion across TikTok, Pinterest and continue growth on Instagram. I was able to curate and schedule posts across multiple platforms to optimize views and drive traffic to each page.

As part of expansion efforts, I was able to design a simple, yet eye-catching logo to use across platforms. This design is able to capture the essence of easy healthy ingredients with fun elements highlighting the overall theme of the brand.

Creating social media posts involves crafting engaging and relevant content tailored to the target audience. In order to optimize visibility, I designed similar posts to use in unison across multiple platforms to gauge overall performance and what strategies might need adjustments. 

When partnering with Avery Hall insurance group, my team and I utilized keywords to create blog posts to promote long term care insurance plans. We were able to enhance these article through the use of graphics to drive traffic back to the website. View the full presentation here: Avery Hall

Our marketing strategy also included creating a compelling tv and radio ad in order to expand our reach to the demographic that is not typically on social media. This strategy included the curation of unique perspectives and compelling narratives in order to drive more sales back to the office.        View the full presentation here: Avery Hall

A large part of our marketing strategy was the use of graphics both for social and print. Because our target demographic tends to be older, the creation of infographics in addition to typical social posts was a necessity. The ability to highlight new agents also gave the prospective buyer the feeling of creating a relationship and trust, further pushing them to buy.